rory sutherland | sbgjan2016

Perspective is everything

Marketing psychology - respected advertising man Rory Sutherland of Ogilvy London puts forward a compelling case on how reframing just...

Perspective is everything

People don’t buy what you do, they buy WHY you do it - how to inspire your customers

Perspective is everything

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People don’t buy what you do, they buy WHY you do it - how to inspire your customers

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